Saturday, September 15, 2012

How to Transfer Office 2007 to Another Computer

Office 2007 comes with a license for a single computer. This means that you cannot have Office 2007 installed concurrently on more than one computer at a time. Therefore, moving your Office 2007 license to a new computer means that you will have to completely uninstall the program from your old computer before making the change to avoid violating the licensing agreement.

Instructions
  1. Uninstall Microsoft Office 2007 from the old computer. In Windows XP, you do this by going to the "Add or Remove Programs" applet. In Windows Vista or Windows 7, you do this by going to "Uninstall a Program" in the control panel.
  2. Restart the old computer to make sure that Microsoft Office 2007 uninstalled. After checking, you may shut down the old computer.
  3. Insert the Microsoft Office 2007 disc into the new computer. This disc includes Excel, Word, OneNote and PowerPoint. The disc will appear automatically once inserted. Follow the automatic prompts to the screen that asks you to choose between "Upgrade" and "Customize."
  4. Select "Upgrade" if you would like to upgrade any existing Microsoft Office applications on the new computer. The setup will ask if you would like to keep earlier versions of Microsoft Office. Choose whether you want them.
  5. Read the licensing agreement. The agreement is over 10,000 words, so CNET recommends reading the FPP retail licensing terms if you purchased the product in a store and the OEM terms if the product came preinstalled on the computer.
  6. When you open up any document in Microsoft Office 2007, it will ask if you want to validate the product. You may use the products in the suite up to 25 times before you are required to validate it by entering the product key; however, it is simplest to enter the key immediately. According to Microsoft, the product key will either be located on the sticker of the disc case, on the certificate of authenticity, or in a confirmation email.

有道发音太快

如果出现了“小喇叭”图标,这种情况下有道词典是可以正常发音的。如果没有小喇叭出现,那就需要安装Flash插件了。有道词典的发音是通过Flash插件实现的,如果Flash插件版本较老或者插件损坏都会影响到有道词典的发音。所以,如果你发现有道词典不能发音,或者发音太快、杂音……先去下载最新版Flash插件吧,地址在:http://get.adobe.com/flashplayer/


还有道词典离线状态下为什么不能发音啊?这个问题是这样滴:因为发音库实在太大了,我们就把发音库放在服务器上了,一方面可以节约大家的电脑空间,另一方面也可以对有道词典减肥,而且互联网这么发达的21世纪,对发音的体验应该没有影响。

WEB Marketing: How to Promote Your Web Site

Just because you have an online web site does not mean that marketing will be automatically done for you. In most cases, traditional methods of marketing are still required. However, the difference is in the cost and effective runtime. In most cases, the cost is negligible and the runtime, tremendous. We will look at the following methods of marketing your web site and you will find that it is something that all businesses can do.

1. Include Your URL on Stationery, Letter Heads, Envelope, Cards, and Product Literature.

This is a no-brainer that’s sometimes overlooked. Make sure that all reprints of cards, stationery, brochures, and literature contain your company’s URL. And see that your printer gets the URL syntax correct. In print, I recommend leaving off the http:// part and including only the www.domain.com portion. Of course if you select a catchy and easy to remember URL, you can expect to have a slight edge.

2. Promote using traditional media.

Don’t discontinue print advertising you’ve found effective. Rather than discontinue them, you may even be able to scale them down by almost half sometimes and in the process save advertising cost. Of course, the reason why you can afford to scale them down is because you have included your URL in the ad and therefore you need not put up too much material to confuse the potential buyer. View your website as an information source to the ad. Use a two-step approach: (1) capture the readers’ attention with the ad, (2) then refer them to a URL where they can obtain more information and perhaps place an order. Look carefully at small display or classified ads in the back of narrowly-targeted magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less expensive than online advertising. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc.

3. Develop a Free Service.

It’s boring to invite people, “Come to our site and learn about our business.” It’s quite another to say “Use the free currency calculator available on our site.” Make no mistake, it’s expensive in time and energy to develop free resources, such as our SMEcentral Site, but it is very rewarding in increased traffic to your site. Make sure that your free service is closely related to what you are selling so the visitors you attract will be good prospects for your business. Give visitors multiple opportunities and links to cross over to the sales part of your site.

4. Issue News Releases.

Find newsworthy events (such as launching your free service), and send news releases to print and Web periodicals in your industry. However, opening or redesigning a website is seldom newsworthy these days. You may want to use a Web news release service, such as one offered by Eric Ward’s URLwire (www.urlwire.com) or the free PR Web (www.prweb.com).

It is one thing to have a web site and another to market it. The above information is presented to show that any business can have the opportunity to market their web site easily. In most cases, you do not have to spend extra on top of what you are already spending on print stationery, advertisements, etc. It is just about adding your URL to these traditional media.

Promoting Your Website via Email

With the increase in Junk Mail, many people have grown fearful in checking their mailbox. You will at least have to spend 5 minutes each day in work deleting all your junk mail. A more effective way of emarketing is to use a less intrusive way of getting your recipients attention. Sometimes, the most effective way is the simplest. How funny sometimes we forget. Consider the following methods:

1. Install a “Signature” in your E-Mail Program.

Most e-mail programs such as Outlook, MSN and Yahoo allow you to designate a “signature” to appear at the end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, e-mail address, and a one-phrase description of your unique business offering. Look for examples on e-mail messages sent to you. This one phrase description can be something to catchy that people will never forget your website address. Of course keep it in good taste!

2. Capture Visitor E-mail Addresses and Request Permission to Send Updates.

On your website’s feedback form, include a checkbox where the visitor can give you permission to e-mail updates about products or services. Now your e-mails to visitors are not “spam.” You’re responding to their request for more information. If you can capture industry information and country it will even be better as your outgoing emails to these subscribers can be more targeted. But only ask for the information you need or few visitors will respond. DO NOT ask for too much information, ideally, a 10 sec time frame is all people have to give to you in filling up such forms.

3. Publish an E-Mail Newsletter.

What do you do after collecting all the mailing list information? This is the next logical step. While it’s a big commitment in time, publishing a weekly, monthly, or quarterly newsletter is one of the very best ways to keep in touch with your prospects, generate trust, develop brand awareness, and build future business. You can distribute your newsletter using your e-mail program, or better still have an email marketing campaign manager, like this one reviewed here where you can have an email content creation tool, content management tool, broadcasting tool and a subscriber list management tool.

4. Send Genuine Special Offers to Your Visitors and Customers.

Your own list of customers and site visitors who have given you permission to contact them will be your most productive list. Send offers, coupon specials, product updates, etc. Personalizing the subject line and the message will increase the results. Keep your content simple, yet creative. If you need help to create professional looking emailers and you do not have knowledge in HTML or front page, the ESPioneer solution can do wonders for you. See it here.

Email marketing is cost effective and can be non intrusive. Keep to the rules and you will be able to get more response from potential clients.

SEO Tips: How to do your own keyword research for free part 1: Introduction

Search Engine Optimization (SEO) is essential if you want visitors to be able to locate your blog or website through search engines.

First, it is the type of keyword search words that Internet users frequently use.
Second, it is the amount of keyword competition.
Third, it is the strength of the websites or blogs that are competing for a specific keyword.

There are other aspects of SEO, but this is just the basics to help you get started.

1. What words do you expect an average user of Google will use when he or she is using Google's search engine?

Let's say, the user is looking for "fashion clothing", and he or she types in "fashion clothing".

Supposed in your fashion online shopping site or fashion blogshop, you have updated your posts and named the title of your posts such as "Best Deals!" or "Featured Products" or "Collection 8 - Holland Village launched!", (I found this title for a blog post in an online shopping site.)

Do you really think Google is going to put your website or blog on its first page?
No, and why? Simply because Google uses bots and crawlers, not humans, to verify the nature of your website or blog!

The bots and crawlers don't exactly know what you are talking about when you are using "Featured Products" as your blog post, because a website selling computers may be using "Featured Products" to sell laptops too!

I found so many online shopping sites don't really understand how much traffic they have lost by not understanding SEO.

Of course, many of these shopping sites thrive on their "word of mouth" marketing without using SEO.

However, if you compare "ShopLah!" with other online shopping sites, they can obviously out sell any of their competition especially if there are so many searches online looking for "fashion clothing".

So consider the keywords you should use when you are updating your blog post or websites.

2. Explain the amount of keyword competition.

Supposed you signed up for 2 lucky draws; one has 100 sign ups, and the other has 1000 sign ups.

So which of lucky draw do you stand for a higher chance? The one with 100 sign ups, or the other with 1000 sign ups?

Similarly, Google has only 10 places for websites or blogs to compete on for its first page, and for the keywords "fashion clothing", there are 48 million websites competing.

If you are beginning to apply SEO techniques, competing with a bigger crowd will lower your chances than competing with a smaller crowd.

So do take note of the amount of keyword competition.


3. Explain the strength of keyword competition.

Supposed you want to start a furniture shop.

Do you want to your furniture shop beside IKEA? (In case you do not know, IKEA is a power house for selling furniture.)

No, and why? Simply because many visitors will pass by your shop and visit IKEA instead, as IKEA has built a big brand, reputation and name for its furniture.

Similarly, when you are competing for a keyword, in Google's first page, check the strength of your competition for the top ten websites or blogs.

If they are too strong, I suggest that you should pick up other keywords to compete in.
Let me give you a summary on how to choose good keywords.


Good keywords should be:
Search words that an average person usually use.
That has the smallest amount of competition.
That has weak websites or blogs that compete for it.

How should we be using the keywords in my blogs or websites to my advantage?

There are many ways to use good keywords for your benefit, however I am not able to explain everything in detail.
We will just highlight a few that you might miss out.

1. When you find good keywords to use, you should always register your domain name that contains good keywords as much as possible.

An example, if you register a domain name such as "http://starlight.com/" versus "http://fashionclothing.com/", which will Google favor more when a user searches for fashion clothing?

The latter, and that's straightforward, because even for humans, how would I exactly know that "starlight.com" is a fashion clothing website?

So it is really better to register a domain name with good keywords.
However, I must say that it is very difficult to register a domain name with good keywords, because there are many people out there who would think the same way as you, and register these domains first.

If you can't do that, don't worry about it.


2. You should always use good keywords in the title and sub-headings of your blog posts, and talk about it as naturally as possible in the text of your post.

This will help search engines to identify the nature and popularity of your blog or website, and thus helping Google to favor your pages for the top ten slots.
Why should you be using keywords as naturally as possible? That's because there are some who are overly enthusiastic with keywords.

Putting in keywords after every few words or sentences will not help Google to rank you better, because Google recognize that blog posts should be read by humans, not by their Google bots.

Also, it will annoy your readers as well, if they don't understand what you are trying to say to them.

How to Promote Your Website?

1. Search Engines Submission

Place your website link (URL) on major search engines as majority of traffic that a website received are came from them. You don't really need to submit your website to all hundred thousands of search engines, because over 90% of search engines referrals come from the top three search engines. They are Google, Yahoo! and Bing.

However, it doesn't help much if your website link only shows on next 20th page of search result. Therefore, before submitting, make sure that your website is optimized for the best possible search ranking. Do refer "SEO" to guide you how to optimize your website search ranking.

The only disadvantage of free search engine submission is the process of submission is not immediate; it could take several weeks or months to display your website on their list.

2. Pay-Per-Click (PPC) Advertising
Pay-per-click is one of the most cost-effective advertising programs available today. It allows you to bid on keywords relevant to your website. When those keywords are searched on, the search engines would display your ad on the results page along with non-paid search results. For example, if you search a keyword on Google, the non-paid results will display on the left column while paid ads on the right. Advertisers are charged only when their ads are clicked on.

The major search engines that offering pay per click program are Google AdWords and Yahoo Overture. Started bid rate is USD$0.05 per click per keyword. The more popular keyword you bid on, the more advertiser compete with, simultaneously the higher rate you bid on a keyword, the better position your ad will be placed in search results for the keyword.

The advantage of this program is allow your website to appear in search results almost immediately, unlike the usual URL submission process which could take several weeks or months for your website to be listed, This program could help your website bring in traffic instantly while waiting for the search engines to index it.

3. Forum
Participating in message boards (forums) is one of effective way to promote your website. It is an excellent place to ask questions, share knowledge, and of course, bring publicity to your website.
One way that posting in a forum can help bring visitors to your site through direct referrals from your signature. For eg, my company signature might be as follows:

NewMedia Express - Singapore Web Hosting Provider
Services: Domain Name, Web Hosting, Server, Colocation, Dedicated Server
Another way that participating in a forum can help drive traffic to your website is through search engine exposure. Many search engines index threads from forum. If you were a contributor to a thread that had been indexed by a search engine, the thread will have contained a link to your site via your signature. The URL pointing to the thread will have counted as a page linking to your site, adding to your link popularity and search ranking. Plus, when visitors click on the URL, they will read your post and possibly follow the links in your signature.

4. Link Exchange
Exchange link with your partner to increase traffic to your website. Since many search engines factor link popularity heavily into their ranking algorithms, it would be good to have as many sites link to yours as possible. However, not just any link will do. When it comes to link popularity, the search engines are smart enough to know chink links are relevant and which are not.

Therefore, you need exchange links with those website contents are similar to yours. For example, a computer software solution provider may offer link exchange with Internet solution providers.

Take note, before placing their link, do ask for permission.

5. Search Engines Optimization (SEO)
SEO is essential to drive traffic to your website in the first place as over 80% of all website traffic comes from search engines. Therefore, you must know using the right META tags in your HTML code to optimize the search placement.

<TITLE> Tag
Keep your keyword present once in the tag. Use 5 - 8 words in the <TITLE> tag. The use of more words may be penalized by the search engines.
You can place your company name, product or service name. The title tag content may display in a search engine or appear when your site is bookmarked or placed in a favorite folder.
Do not spam the <TITLE> tag with your keyword. Some search engines penalize you for using all CAPS.

<META NAME="KEYWORDS"> Tag
Not all search engines support META keywords, but you should include them for those that do. These keywords should match the words that someone would enter in a search to find your website, such as your product/service name, company name. Do not repeat the same keyword more than five to six times. Doing so may be interpreted as spam. Keep tag less than 1000 characters in length.

<META NAME="DESCRIPTION"> Tag
The META Description is not as important as it used to be; however many search engines display it as your page description in their results. Make sure your description is meaningful; if it doesn't make any sense, chances are, visitors won't click on your link. The meta description tag should incorporate your keywords into a meaningful sentence. Place your keywords closer to the beginning of your description to achieve better rankings. The length of your description should be between 150 and 250 characters. Do not repeat your keyword more than three to five times.

6. Write Articles
Sharing knowledge on the web can be a very powerful way to establish your online presence and credibility. You may write a thoughtful and informative article on a topic in your area of expertise and then publish on your website or others. Search engines may index your website shall any useful information is provided. If your article published on other website, do append your website link at the bottom of the articles.